Demonstrators - A Win - Win

What is a Demonstrator?

Demonstrators are brand new model year vehicles that managers drive. Why would they want to do that? What are the benefits to the dealership?

• If a manager drives a car they know more about the car. Managers can do their job better if they know what they are selling. 
• Demo cars can be driven until they have 5,000 miles on them, so a manager gets to drive many vehicles rather than being committed to one over period of time. They can get to know more than one make/model so they can become more knowledgeable about each one and appreciate their differences.
• Driving their own makes/models wherever they go in the community can increase exposure to the dealership. It's a great way to show interest in their product and talk to others about their features and benefits.
• When I run work-related errands during a work day, I often drive one of our cars from the lot. It makes for great conversation and it give me a personal experience in that particular vehicle. The last car I drove was the Jeep Wrangler Unlimited. I love the four-door convenience. The drive was really smooth. One thing I learned was that the electronic window opener is on the dash of the car rather than on the door...different than any other car I've driven.

• Technology changes so fast, driving demos allows a manager to be exposed to all the latest bells and whistles.
• Many times, the dealership gets positive word-of-mouth when they sell a demonstrator vehicle; buyers like to talk about their experience and the great price.

How do they benefit the buyer?

• The first 5,000 miles put on a new car are often called "wearing in" miles. Once a car reaches 5,000 miles it will be much more comfortable to drive. 
• If there were any problems out of the factory, they would have been found by the manager and the maintenance crew is near by to perform regular maintenance in a timely fashion. 
• Experienced buyers buy demos because they know they get a sweet deal and still get the new car experience. Demos here now are priced $7000 under MSRP. 
• Demos are usually mid-range or high-end models, so the buyer gets more extras for less investment. 
• The original factory warranty is still valid. Out the door, demo buyers get a great deal and piece of mind.

 We rotate through demonstrators pretty regularly. We have several on the lot now. The end of the year is the best time to pick up a car and save.

Go Gollings! Where it's about the deal!